Want to know the secret to winning the hearts of your customers? In our ‘buyer savvy’ world, it’s harder than ever to get your brand noticed.
Whatever your market, you’re bound to have competitors vying for the attention of your customer-base, offering the ‘best’ price, product or service.
Bombarded by choice, why do customers favour one brand over another? And how can you ensure these customers pick you? As Valentine’s Day is upon us, here are our top 5 ways to get sparks flying and help customers fall in love with your brand.
1) Know your type
Who are your customers? Before you can make customers fall head-over-heels for your brand, you have to determine who they are. Take time to create customer profiles, considering your customers’ pain points, interests and needs. Where are they located? And what platforms, whether online or in print, are they using to find you?
Knowing who your customers are will help you give them what they want at the right time and in the right place. You'll create targeted campaigns that will boost your brand awareness, increase your sales and melt your customers' hearts.
2) Think about your appearance
Looked in the mirror recently? Your brand image should give the right first impression. It may seem vain, but studies show that more than 90% of buying decisions are influenced by visual factors with colour increasing brand recognition by 80%. When was the last time you took a long, hard look at your brand visuals? If your logo or website is missing the mark, you might want to give these a refresh.
3) Be helpful
Simply put, the way you interact with your customers is paramount to brand success. Studies show that by 2020, customer experience will overtake price and product as the key brand differentiator, meaning that customer service should be – if not already – at the top of your agenda. It can be as simple as making a customer a cup of tea, keeping in touch via phone or email, or just delivering a prompt, professional service in your day to day tasks. Simple, but effective.
4) Fine-tune your content
Is the blog page on your website gathering dust?
Generating content on a regular basis is a great way to distinguish your brand voice within your market. The power of content should not be underestimated, with 91% of B2B marketers using content marketing to promote awareness.
Producing well written, helpful content on your social media channels and blog will earn the trust of potential customers as well as be a useful boost for your SEO. What's more? Blog posts written a year or 2 years ago can still generate leads. Share some of your old posts – provided they're still relevant to your business – and you'll generate some useful website traffic.
5) Share the love
Want to build a long-term relationship with your customers?
Keep sharing the love by reaching out with your latest news, special offers, or - if you're feeling generous - gifts! Show customers that you care, and you'll earn their loyalty. It doesn't have to be a grand gesture - simply remembering a birthday or important date can be small, well received gestures.
So that's it: our top 5 ways to help customers fall in love with your brand. Even if you just start by identifying your customer profiles, you'll be well on your way to showing your target audience that you're a great catch.
If you have any questions, or would like help refreshing your customer and marketing materials, just drop us a line at firstname.lastname@example.org or call 01983 810505.